Ferro & Company

Q: Is Ferro & Company a good watch brand?

Yes — Ferro & Company is a well-regarded Vancouver microbrand known for theme-driven design (motorsport, 1940s aviation, 1970s style) built on Swiss and Japanese movements, at prices roughly between $445 and $1,150. It suits buyers drawn to a specific era or subculture rather than a general-purpose everyday watch.

Q: What is the AGL collection?

AGL stands for Above Ground Level, a collection built around 1940s aircraft cockpit instrument design, with dial markings styled after period altimeters.

Q: What movement does the Paramount use?

The Paramount, Ferro's premium line, uses the Sellita SW210 — a Swiss manual-wind caliber — rather than an automatic movement, which sets it apart from the rest of the catalog.

Q: How does Ferro compare to Farer or Christopher Ward?

Ferro is smaller and younger, having grown through Kickstarter campaigns rather than a traditional retail or direct-to-consumer launch, and leans harder into single-theme storytelling per collection than the broader ranges Farer and Christopher Ward offer.

For those who want a watch tied to a specific era or story.

2014

Founded

Collections

Sellita SW210 (Paramount) alongside other Swiss and Japanese automatic and manual calibers

Movements

Ferro & Company was founded in 2014 in Vancouver, Canada, by brothers Ary and Bob, building each collection around a specific historical theme — 1960s motor racing, 1940s aviation instruments, 1970s style — rather than a single house design language. Early collections were funded through Kickstarter campaigns, and the brand has kept that theme-first, story-driven approach ever since.

A Vancouver microbrand built on theme-driven design — motorsport, 1940s aviation instruments, 1970s style — with Swiss and Japanese movements, priced from around $450 to $1,150 for the manual-wind Paramount flagship.

Country

Canada

Founder

Brothers Ary and Bob

Positioning

microbrand, affordable

About Ferro & Company

Ferro & Company was founded in 2014 in Vancouver by brothers Ary and Bob, launching largely through Kickstarter campaigns that funded its first collections. From the outset, the brand built each watch around a specific historical theme — 1960s and 70s motor racing, 1940s aviation instruments, Art Deco-era style — rather than a single house design language.

The Distinct, AGL, and Race Master Lines

The Distinct collection uses a single-hand dial modeled directly on vintage racing-car speedometers, stripping the watch down to one piece of information at a time. The AGL — Above Ground Level — collection reproduces 1940s aircraft cockpit instruments, with dial markings styled after period altimeters. Race Master, the brand's core motorsport chronograph line, borrows its colour schemes and dial layouts from European racing liveries of the same era.

Time Master 70 and Paramount

Time Master 70, launched in 2024, moves the brand's nostalgia into the 1970s, with bold monochrome and two-tone dial colourways. Paramount sits above the rest of the range as Ferro's manual-wind flagship, built around the Sellita SW210 hand-wound caliber rather than an automatic movement, at a noticeably higher price than the rest of the catalog.

Where Ferro Sits Today

Ferro competes on story and design specificity rather than movement pedigree — its Swiss and Japanese-sourced calibers are shared with many other microbrands, and the appeal is the theme-driven design work layered on top. It's aimed at buyers who want a watch tied to a specific era or subculture — racing, aviation, 1970s style — rather than a general-purpose everyday piece.

Main collections

Race Master

Ferro's core motorsport chronograph line, with colour schemes and dial layouts drawn from European racing liveries.

Motorsport chronographEuropean racing-inspired colourwaysCore lineup

AGL

Above Ground Level — a collection built around 1940s aircraft cockpit instrument design, with dial markings styled after period altimeters.

1940s aviation instrumentsAltimeter-style dial markingsAbove Ground Level

Distinct

A single-hand collection modeled directly on vintage racing-car speedometers, reducing the dial to one piece of information at a time.

Single-hand dialRacing speedometer designMinimalist reading

Paramount

Ferro's manual-wind flagship line, built around the Sellita SW210 hand-wound caliber, priced above the rest of the catalog.

Manual-wind flagshipSellita SW210Premium tier

Notable models

Time Master 70 Monochrome

Launched in 2024, a 1970s-styled reference in a bold monochrome dial colourway.

AGL 2 Automatic Blue / Rose Gold

An automatic AGL reference with a double-domed sapphire caseback, Italian leather strap, and 100m water resistance.

Pista Black

A stainless steel, sapphire-crystal reference rated to 100m water resistance, named after the Italian word for racetrack.

Browse all 32 references

Size

Price

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FAQ

Is Ferro & Company a good watch brand?

What is the AGL collection?

What movement does the Paramount use?

How does Ferro compare to Farer or Christopher Ward?

Keep exploring

Farer — another colour- and story-led independent at a similar price tier Christopher Ward — a larger independent with its own in-house movement ambitions March LA.B — another design-forward independent outside the traditional Swiss hierarchy The full Ferro & Company brand story, in depth Chronographs — see where Race Master fits among other chronograph picks Vintage-inspired watches — compare Ferro's theme-driven approach to other retro picks Case size and wrist size guide — useful given Ferro's smaller, vintage-correct case sizes

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