Farer

Q: Is Farer a good watch brand?

Yes — Farer builds genuinely Swiss-manufactured mechanical watches with respected movements (Sellita, La Joux-Perret), designed in London with a distinctive, colourful identity that sets it apart from the black-or-blue default of most independent tool watches.

Q: Are Farer watches Swiss made?

Yes. Farer designs its watches in London, but manufacturing is carried out in Switzerland by Roventa Henex in Bienne, using Swiss movements such as the Sellita SW330-2 and the La Joux-Perret G101.

Q: What's special about Farer's bronze crowns?

Since 2016, Farer's automatic watches have used solid bronze winding crowns — rather than full bronze cases — that develop their own patina with handling over time, giving each watch a slightly different, personal finish without the maintenance a full bronze case requires.

Q: How does Farer compare to Christopher Ward or Sinn?

All three are independent brands that undercut major Swiss houses on price, but Farer's signature is bold, saturated dial colour and an explorer-naming convention, rather than Christopher Ward's in-house movement ambition or Sinn's functional, tool-first engineering focus.

For those who want colour and character in a Swiss-made watch.

2015

Founded

Collections

Sellita SW330-2 (GMT), La Joux-Perret G101 (Aqua Compressor diver), and other Swiss automatic calibers

Movements

Farer was founded in London in 2015 around a simple bet: buyers would pay for a genuinely Swiss-made mechanical watch with real colour and character, instead of another monochrome tool-watch homage. Every watch is designed in London, manufactured in Switzerland, and named after a historical explorer or travel pioneer — a naming convention the brand has kept since its first release.

A London-designed, Swiss-made independent known for saturated dial colourways, bronze winding crowns that patina with use, and an explorer-inspired naming convention — genuine Sellita and La Joux-Perret movements without the monochrome tool-watch default.

Country

United Kingdom

Founder

Paul Sweetenham, Ben Lewin, Jono Holt & Stuart Finlayson

Positioning

microbrand, independent

About Farer

Farer was founded in London in 2015 by Paul Sweetenham, a former watch buyer and retailer, alongside Ben Lewin, Jono Holt, and Stuart Finlayson, who ran a London branding and marketing agency together. Its first release was a run of nine quartz watches, each named after a historical explorer or travel pioneer — George Mallory, Amy Johnson, Martin Frobisher, Howard Carter — a naming convention the brand has kept ever since.

Explorers, Bronze Crowns, and Colour

In September 2016, Farer added an automatic line distinguished by solid bronze winding crowns that develop their own patina with handling, while dials moved toward the saturated, non-standard colourways — burnt orange, olive, deep claret — that have become the brand's clearest visual signature, a deliberate departure from the black-or-blue default of most tool watches.

GMTs and the Aqua Compressor Diver

Farer introduced its GMT models and Aqua Compressor dive watches in 2017. The GMT line runs on the Sellita SW330-2, a widely respected Swiss GMT caliber, while the Aqua Compressor uses the La Joux-Perret G101 — a movement more commonly found in watches well above Farer's price point. Every watch is designed in London and manufactured in Switzerland by Roventa Henex in Bienne.

Where Farer Sits Today

Farer competes less on price than on identity: real Swiss movements and manufacturing, but with a colour palette and naming convention no legacy Swiss brand would use. It's aimed at buyers who want a genuine mechanical watch with some personality on the dial, rather than a monochrome tool-watch homage.

Main collections

Lander

Farer's GMT line, running the Sellita SW330-2 for a second time zone read off a rotating 24-hour bezel.

GMTSellita SW330-2Travel-focused

Stanhope

A core three-hand automatic reference with Farer's signature bronze crown, built as an everyday watch rather than a specialist tool.

Three-hand automaticBronze crownCore everyday line

Discovery

A more compact three-hand line, leaning further into Farer's saturated colourways than its larger references.

Compact case sizingColourful dialEveryday wear

Maze

Another three-hand automatic reference built around one of Farer's more saturated dial colourways.

Three-hand automaticBold colourway40mm case

Notable models

Segrave III

A third-generation reference in one of Farer's core three-hand families, named after motor-racing and land-speed record holder Henry Segrave.

Resolute III

A third-generation three-hand reference named in the same exploration-themed convention as the rest of the range.

Charlton Green

A compact 38mm three-hand reference in one of Farer's deeper green colourways, sized for smaller wrists than the brand's GMT references.

Browse all 56 references

Size

Price

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FAQ

Is Farer a good watch brand?

Are Farer watches Swiss made?

What's special about Farer's bronze crowns?

How does Farer compare to Christopher Ward or Sinn?

Keep exploring

Christopher Ward — a fellow British independent selling genuine Swiss-made watches direct Sinn — a functional, tool-first counterpoint to Farer's colourful design focus March LA.B — another design-forward independent outside the traditional Swiss hierarchy GMT and world-time watches — see where the Lander fits Travel watches — compare Farer's GMT approach against other travel-focused picks Case size and wrist size guide — useful given Farer's compact, vintage-leaning case sizes

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